About me

1555080_origHello and welcome to my little corner of the internet!  My name is Rebecca Vendetti.  I am a mother of young twins, a Ph.D. candidate at McMaster University, and a total content marketing ninja.  

What does that mean?  That means that I am a combination network marketer and affiliate marketer: I publish blog posts and articles in the organic wellness niche, share content on social media, and run various email marketing campaigns that drop off product reviews, superfood recipes, detox tips, business building tips, and other handy things on people’s doorsteps….er…email boxes.  I also teach other people how to brand themselves online and build businesses from the comfort of their laptops.

In conclusion, I ♥ my job.


How I Got Into Organics

I started in the organics niche as an Independent Representative with Miessence, an all-natural and organic health and wellness company.

Miessence Canada

I started with Miessence because it seemed like a good business idea: people want all natural, organic products.  They sell.  I was already involved in direct sales and the health and wellness industry and I was already purchasing all of my skin care, shower products, baby products, and household cleaners from companies claiming, more or less accurately, to be eco-friendly, non-toxic, and socially sustainable.  I knew the value in products that are free from phthalates, parabens, and other synthetic chemical nasties, and I knew the potential profit to be had in direct sales companies.  When I found this company, I thought that I would easily be able to fit it into what I was already doing and cater to the all natural, organic crowd.  Great business decision.  Way to go, me.

Imagine my surprise, then, when I totally fell in love with the products and the company.  At first, what I thought when I saw Miessence was “marketable”.  As I learned more and more about the company, however, I became further impressed not only with their ingredient policy, but with their charitable foundation and their commitment to sourcing all natural and organic ingredients from suppliers who are committed to fair trade practices.  Previously, I had been in totally monogamous relationships with LUSH and with Arbonne.  Call it serial cosmetic monogamy.  Maybe it’ll catch on…. And both companies are amazing!  They truly are.  But can I say that Miessence is better?  Miessence combines the community and the high product standards of Arbonne, but pushes it further to the certified organic end of the spectrum, and the naturalness and social conscience of LUSH.

Then I tried the products, and glory of glories, they work!  Believe me, I never thought I would be this excited over personal care products that WORK.  But I am.  So excited!  Because my skin has cleared up, my hair isn’t oily, my poor little boys don’t suffer from diaper rash, my armpits are smell-free with a natural product (What?!), and I can rest assured that my products are doing good for me, my family, the environment, and the people who made them.  So it’s not just about shampoo and body lotion.  It’s about health, social change, and peace of mind.


How I Got into Online Marketing

I started this whole “work for yourself”, ditch the 9-5 thing about 2 years ago with a network marketing company – one that pushed the traditional “talk to everyone you know and everyone you meet about your business” model – and totally hated it.  I hated cold market prospecting and turning every conversation I had into a business pitch.

When I started doing research on online marketing, I decided to forget the traditional network marketing method and focus on providing real value and putting myself in front of only my target market (only already interested prospects who want what I have to offer: detox tips, healthy recipes, advice on greening their lifestyle).  This, my friend, is called attraction marketing.  And have I mentioned that I ♥ attraction marketing?

So what you’ll find here is a collection of really good stuff: superfood recipes, how to detoxify your skin care routine, product reviews, health and wellness tips, and business building tips for those of you who have an entrepreneurial bent.

Rebecca with hubby and twins

Ph.D. Student, Mother of Twins, Health and Wellness Aficionado

In my “other life”, that is, when I’m not on here blogging about organic products and health and wellness, I am a mother of 2 year old twins, a Ph.D. candidate at McMaster University in religious studies, and a health and wellness aficionado.  My main loves, aside from the little boys and the hubby: kale, Bikram yoga, boot camp classes at the gym, and C.S. Lewis.   That is me, above, standing on Garden of Eden Road in a teeny tiny little town called Garden of Eden, that a close friend and I stumbled upon one day outside of Ottawa, ON.  Needless to say, once we learned there was a Garden of Eden that we could visit, we made the road trip!